TikTok Ad Awards 2025: Celebrating Bangladesh’s most creative campaigns of the year

TikTok is proud to announce the return of the TikTok Ad Awards in the METAP (Middle East, Turkey, Africa, Pakistan, and South Asia) region, with this year’s ceremony set to take place in Riyadh, Saudi Arabia, in December 2025. The awards celebrate the brands and agencies leading the way on TikTok with creative, high-performing campaigns that embrace the platform’s unique nature and deliver exceptional advertising experiences.

Building on the success of last year’s inaugural edition, the 2025 TikTok Ad Awards will once again showcase the most inspiring advertising campaigns from across the region, from brands that have brought authenticity, creativity, and joy to the platform while achieving outstanding business results.

Submissions open from August 18, and are welcome from brands and agencies based in Bangladesh, as well as Saudi Arabia, United Arab Emirates, Qatar, Lebanon, Iraq, Egypt, Turkey, Morocco, Kenya, Nigeria, South Africa, Kazakhstan, Azerbaijan, Cyprus, Pakistan and Sri Lanka. Eligible campaigns must run on TikTok between October 1st, 2024, and October 31, 2025. Submissions will close on October 31, 2025, giving potential entries ample time to prepare.

This year’s program will feature nine categories, including: It’s the Creative for Me, Community Core, Full Funnel Flex, Big Branding Energy, Goal Digger, Bougie on a Budget, and Sound On Please.

The ceremony will also feature a live-voting opportunity for ‘The People's Choice’ award. The highest accolade, ‘The Greatest Of All Time (The G.O.A.T.)’, will be presented to the best overall campaign that excels in creativity, achieves its media objectives, and demonstrates effectiveness. All applications submitted under any of the seven main categories will be automatically considered for the G.O.A.T.

“After the incredible creativity we saw last year, we’re excited to bring the TikTok Ad Awards to Riyadh for 2025,” said Shadi Kandil, General Manager, Global Business Solutions, Middle East, Turkey, Africa, Central and South Asia, TikTok. “These awards are about celebrating the work that goes beyond advertising to create cultural moments, inspire joy, and drive tangible business results. We look forward to seeing the bold and innovative work that brands and agencies across METAP will showcase this year.”

Winners will be revealed at the Awards ceremony in Riyadh. Brands and agencies can find full program details and submit their entries at https://tiktokadawardsmetapee.com/2025.

For more information and updates on the TikTok Ad Awards METAP 2025, please visit: https://tiktokadawardsmetapee.com/2025.

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